ContentDeckvs.Hootsuite, Later and Metricool
Comparison 2026
Social media management toolscompared honestly.
ContentDeck, Hootsuite, Later and Metricool side by side: which platforms are supported, what the price is based on and which tool suits agencies, freelancers or creators? We also show where the others can do more.
- Free & non-binding
- Notified at launch
- GDPR-compliant · hosted in Germany
What to look for when choosing
Six questions to answer before you decide.
Platforms & formats
Does the tool cover every channel you or your clients use – including Reels, Shorts, carousels and Stories?
Pricing model & team
Do you pay per user, per profile or per client? As soon as your team grows, this decides the cost.
Agency features
Is there client management, task management and a way to involve clients – or just a posting calendar?
Data protection
Where is the provider based and where is your data stored? For EU businesses, the GDPR matters.
Analytics
Which metrics do you get per platform, and can you see them for each client separately?
Workflow & AI
Does the tool help with ideas, scripts and copy – or does the work only start with the finished post?
The tools side by side
Platforms, pricing model, features and data protection at a glance.
Swipe the table sideways →
| Criterion | ContentDeck | Hootsuite | Later | Metricool |
|---|---|---|---|---|
| Headquarters | Germany | Canada | USA / Canada | Spain |
| Data storage (per provider) | Germany | USA | USA | EU |
| Platforms for scheduling & publishing | Instagram, Facebook, TikTok, YouTube, LinkedIn | also X, Pinterest, Threads, Bluesky and more | also Pinterest, Threads, Snapchat; YouTube Shorts only | also X (add-on), Pinterest, Threads, Bluesky and more |
| Price is based on | number of clients – team seats included by plan | users (per seat) | social sets and users | number of brands – team from Advanced |
| Free trial | waitlist – launching soon | Yes14 days, no credit card | Yes14 days, credit card required | Not included or not listedfree plan instead |
| Free forever plan | Not included or not listed | Not included or not listed | Partiallylimited, per help center | Yes1 brand, 20 posts/month |
| Content calendar & auto-publishing | Yes | Yes | Yes | Yes |
| Analytics | Yes | Yes | Yes | Yes |
| AI writing assistance | Yes | Yes | YesEnglish only | Yes |
| Client CRM with custom fields | Yes | Not included or not listed | Not included or not listed | Not included or not listed |
| Tasks & kanban boards | Yes | Not included or not listed | Not included or not listed | Not included or not listed |
| Video scripts & teleprompter | Yes | Not included or not listed | Not included or not listed | Not included or not listed |
| Import from Google Drive, Dropbox & Frame.io | Yes | PartiallyGoogle Drive, Dropbox | PartiallyDropbox | PartiallyGoogle Drive |
| Client collaboration (sharing & approvals) | Partiallyshare plans & scripts via link | Partiallyinternal approvals from Advanced | Yesreview links from Growth | Yesclient approval from Advanced |
| Social inbox (comments & messages) | Not included or not listed | Yes | Yesfrom Growth | Yes |
| Social listening | Not included or not listed | Yesbasic on all plans, full on Enterprise | Partiallybrand mentions on Scale | Not included or not listedcompetitor analysis instead |
| Link-in-bio page | Not included or not listed | Yes | Yes | Yesfrom Starter |
- Included (possibly only on higher plans, see note)
- Partially or limited
- Not included or not listed in the provider’s public information
As of October 2026. Information about Hootsuite, Later and Metricool is based on the providers’ publicly available information (website, pricing page, help center, privacy policy) and may change. All trademarks belong to their respective owners; ContentDeck is not affiliated with these companies.
Show sources
- Hootsuite: Plans & feature comparison
- Hootsuite: FAQ (networks, integrations)
- Hootsuite: Bluesky
- Hootsuite: Interface languages
- Hootsuite: External approvals
- Hootsuite: Privacy (headquarters, data centres)
- Later: Plans & pricing
- Later: Supported networks
- Later: Languages & support
- Later: Features by plan
- Later: Free plan
- Later: Free trial
- Later: Review links
- Later: Media import
- Later: Privacy (data storage)
- Later: Terms (contracting entity)
- Metricool: Plans & pricing
- Metricool: Free vs. paid
- Metricool: Interface languages
- Metricool: Approvals
- Metricool: Terms (trials)
- Metricool: Legal notice (registered office)
- Metricool: Privacy (data storage)
Which tool suits whom?
ContentDeck
Client management, content planning with scripts, tasks, auto-publishing and analytics in one tool – developed and hosted in Germany.
Best for: Social media agencies and freelancers with several clients, and creators who want planning, filming and posting in one place.
Hootsuite
One of the best-known providers with a broad feature set, including a social inbox and social listening.
Best for: Larger companies and marketing teams that need many networks and listening.
Hootsuite alternativeLater
A planning tool for brands, agencies and social media managers – with a link-in-bio page, analytics and, on higher plans, inbox, approvals and brand monitoring.
Best for: Teams that also plan for Pinterest, Threads or Snapchat or need a link-in-bio page.
Later alternativeMetricool
Strong focus on analytics and reports, with a free forever starter plan, many supported networks and data storage in the EU.
Best for: Anyone who mainly needs analytics or wants to start free with one brand.
Metricool alternative
What ContentDeck does differently
Clients, not just profiles
Every client gets a CRM profile with custom fields, linked social accounts, tasks and content plans.
Tasks right next to the content
Kanban boards per client, every card linked to its content entry – no extra Trello or Asana.
From idea to shoot
Content plans with hook, format and script, AI help with copy and a teleprompter for filming.
Publish automatically
Instagram, Facebook, TikTok, YouTube and LinkedIn from one calendar – via the platforms’ official APIs.
Priced by clients
You pay by number of clients; team seats are included depending on the plan (Pro: 5, Agency: 20).
GDPR-compliant, hosted in Germany
A provider based in Germany with servers in Germany – data processing according to the GDPR.
Frequently asked questions
Which social media management tool is the best?
It depends on what you need. For agencies and freelancers with several clients, client management, tasks and a price that doesn’t grow with every team member matter – that’s what ContentDeck is built for. If you need comprehensive social listening, Hootsuite is a good fit; Metricool suits analytics with a free start; Later suits teams that also plan for Pinterest, Threads or Snapchat.
Is there a free social media management tool?
Metricool offers a free forever plan for one brand with up to 20 posts per month. ContentDeck is launching soon – join the waitlist and we’ll let you know at launch.
Where do the tools store their data?
ContentDeck stores data on servers in Germany. According to their privacy policies, Metricool stores data on servers in the EU, while Hootsuite and Later store it in the USA (as of October 2026).
Which platforms does ContentDeck support?
Instagram (posts, carousels, Reels and Stories), Facebook pages, TikTok, YouTube (videos and Shorts) and LinkedIn (profile and company page). X, Pinterest and Threads are currently not supported.
What is ContentDeck’s price based on?
On the number of your clients: from Solo for creators to Agency for up to 50 clients. Team seats are included depending on the plan (Pro: 5, Agency: 20).
When can I start using ContentDeck?
ContentDeck is launching soon. Join the waitlist and we’ll email you as soon as it’s available.
Fewer tabs. More content.
ContentDeck is launching soon. Join the waitlist and we’ll email you as soon as you can get started.